ASMBL (formerly Assemble, Inc) represents my second major career transformation, allowing me to pursue my joint passions for business and analytics. I joined ASMBL after winding down Lamplighter and quickly rose through the roles of Business Analyst, Director of BA, PMO Director, and finally VP of Data Strategy & Business Intelligence. During my time at ASMBL, I oversaw development initiatives for major organizations such as Apple and Amazon as well as multiple smaller retailers. My final role was leading Assemble's data services division and delivering data & AI projects for clients across multiple industries. I also served on ASMBL's executive leadership team, helping to guide the overall company strategy and coordinate execution.